There are countless measures of website “success” floating around the internet, from page views and unique visitors to domain age and Alexa ratings. However, one of the most important (and least talked about) metrics is a site’s Domain Authority (DA).
DA by Moz
Developed by Moz, DA is a calculation that ranges from 1-100 and attempts to quantify how well a given domain will rank in search engine results pages (SERPs). The higher your score, the more likely you are to see traffic come your way as users stumble across you through organic search.
But what factors influence DA? And how can you check it for yourself? In this article, we’ll answer those questions and more!
What Factors Influence Domain Authority?
Domain Authority is a score that attempts to quantify how well a given domain will rank in search engine results pages (SERPs). It’s based on Moz’s patented “PageRank” algorithm and takes into account dozens of factors including:
-Age of the website or domain
-Number and quality of links from other websites
-Quality and quantity of content on the website or domain
How Can You Check My Site’s Domain Authority?
Contconcord has developed a free tool called DA PA Checker which allows you to see your site’s DA. Enter your website’s URL and click “Check.” This tool will analyze your site and look up the corresponding Domain Authority score from Moz.